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[ENG] Shopee Live Community Guidelines
EN | BM
⚠️Announcement: LATEST SHOPEE LIVE GUIDELINES [Effective 24th May 2024]:
All selected Shopee Affiliates may add products from more than 1 shop to their Orange Bag in a single livestream session.
It is required for all selected Affiliates to showcase a minimum of 3 physical products during their live stream session.
Affiliates who have been selected for an exclusive collaboration with brands are only able to add shortlisted items during their livestream sessions within the collaboration period.
Affiliates are not allowed to host live session while driving a vehicle as it endangers the safety of the public and the host themselves.
Starting 2 January 2024, Affiliates who both promote their store on Shopee Live and operate as sellers will no longer qualify for commission.
If an Affiliate advertises a product during a live stream, it may be considered fraudulent if a customer from the same household with a matching IP address makes a purchase.
Effective 7th March 2025, Shopee Affiliates may add up to 300 items into the orange bag in a single livestream session.
- [NEW] Effective 26 March 2025, all Affiliates are strictly prohibited from streaming products under the following categories on Shopee Live:
Sexual Wellness > Sex Toys
Sexual Wellness > Performance Enhancement Products
Kindly follow Shopee Live community guidelines to ensure a safe and pleasant experience for all users. Live Streaming access will be limited if the Affiliate has been found to violate the below rules.
Your livestream will also be terminated immediately if it is found to not meet the above guidelines.
Using copyrighted music
Copyrighted music refers to legal ownership of a musical composition or sound recording.
- Use of copyrighted music includes using master recordings, minus one (karaoke) recordings of songs, reproducing music / lyrics of a song whether in its original form or with changes. Use of copyrighted music is not allowed unless the copyright owner has given consent.
- If affiliates wish to use background music during livestream, affiliates are required to use royalty-free music only.
- Penalties or fines will be imposed if affiliates are found to violate this rule, unless affiliates are able to show consent from the copyright owner.
- Affiliates will have to place a disclaimer on the session pin comments or description.
There are 2 ways to place a non-copyrighted music disclaimer:
Method 1: Via Stream Description
Method 2: Via Session Pin Comments
⚠️ Note
*For the following technical quality issues, the livestream session will also be terminated, with or without warning:
- Black screen with no sound
- Offline host/black screen with sound
- Static screen view
What happens if Shopee Live Streaming guidelines are violated?
Non-compliance with these guidelines could lead to penalties, including temporary suspension or the termination of your Shopee Livestream and Shopee Affiliate privileges. Details of the penalisation can be found in the table below:
Shopee Live violation details and appeal function
Livestream hosts who have committed a Livestream violation can view their proof of violation when they receive the violation. This will provide violators with greater clarity and understanding about the violation to prevent future re-violations. All violation records are available under Violation Stream. You will also be able to see specific proof of violation tagged to each violation.
⚠️ Note
Proof of violation is only displayed if it contains non-severe or non-expired violations
Livestream hosts can submit an appeal via the Shopee App if they believe their content has been wrongly penalised. All appeals must be submitted within the given timeframe to be assessed.
Livestream hosts can submit an appeal for each specific violation once (e.g 5 different committed violations means the Livestream host can submit 5 violation appeals). You will have to fill in an appeal form which consists of a compulsory description section. Depending on the type of violation, you may also have to submit supporting documents.
You may track the status of the appeal beside the violation record. Livestream hosts will also be notified of the results via an inbox notification.
Should you have any inquiries or require further clarification regarding these policy updates, our support team is available to assist you. You can reach out to us via our webform here, https://bit.ly/40YlzEy
